- you will be able to create expectations for your new products or services;
- you will realize anticipated sales and profits in a certain period of time;
- you will be able to use pre-orders as a useful tool to verify interest in your products in a target market and estimate the quantity needed to satisfy demand;
- you will also generate sales for products that are not yet available, preventing your customers from searching for them and purchasing on another site;
- you can create a sense of urgency with special prices and discounts on pre-order products.